Search work that is built in, not sold back to you.
Every HIVE website is set up for Google and AI search at build, with an area guide for every town you cover. Then every month we work on it from your own Search Console data and send you a report you can actually read.
What estate agent SEO actually involves
For an agency, search comes down to a short list of things done properly. The site has to be technically sound: fast, clean addresses, a title and description written for every page, structured data that tells Google and AI tools who you are and where you work. It has to have a page that deserves to rank for each town you cover. And when you move from an old site, every address that earns has to be redirected, or the rankings go with it.
All of that is done at build. After launch we give the site three months to settle in and be indexed, then review it properly.
From then on, every month, we work from your Search Console, Analytics and site data: titles that are not earning clicks get rewritten, structured data is checked, internal links are tightened, sold property pages are redirected or retired properly, and anything broken is fixed. Every change is logged, and the log goes into your monthly report.
Questions about SEO
Is SEO included, or extra?
Included. The technical set-up and an area guide for every town you cover come with the build, and a search pass every month plus a monthly report come with the £149 a month plan most agencies are on.
Can you guarantee first place on Google?
No, and nobody honest can. What we can do is make sure the site deserves to rank, work on it every month, and show you exactly where you stand.
How long before we see a difference?
Changes usually take a few weeks to show in Google, which is why we give a new site three months to settle before the first proper review, and why we do not rewrite the same pages every month.
Do you report on AI search?
Yes, in the way that can actually be measured: the report shows how many visitors and enquiries arrive from AI tools such as ChatGPT, Gemini and Perplexity. We do not claim to report what those tools say about you.
What if we want more than the monthly pass?
For agencies that want to go further, there is an additional monthly service covering local market reports, Google Business Profile content and more. We take you through it on a call.
Related
Area guides
The pages that do most of your local search work.
Always Current
Hosting, updates and the monthly search work in one cost.
Free website check
Send us your current site and we will tell you what we would change.
See where you stand in search now.
Twenty minutes, your current site and your town searches on screen. We will show you what we would change first.