Back to news | Admin | 13/05/2018
Given that 360 walkthroughs offer a very attractive way of showing a property's star points along with general features, is it fair to say that they have now come of age?
Yes for sure there is a far wider application of 360 degree photos now with their increased use across social media platforms. This is due to the availability of affordable 360 cameras and the 360 photo capture apps like google street view and facebook. This is helping to standardise the technology and create a need/expectation from customers of certain service providers such as estate agent.
How cheap/expensive is this form of marketing? Starting costs?
This is dependent on the service provider used. 360 virtual walkthroughs can be very affordable as 360 cameras can be purchased for under £200. Once a suitable tripod has been purchased the only additional cost would be the given software supplier that facilitates the building of the 360 tour and the time spent putting it together. Talking specifically about our HIVE 360 service a tour costs £15 each with no subscription and is built very quickly using a mobile app.
What are the benefits of 360 walkthroughs, virtual home planning, video marketing?
360 walkthroughs provide a unique ability for a person to actually feel like they are walking through the property. The Virtual Reality capability of our service further enhances this perception.
This is just one of the reasons why 360 photographic walkthroughs compare so much to floorplans in that they add a unique value that enables a viewer to experience and grasp the feel of a property on such a unique and important level.
Why should an agent consider commissioning 360 walkthroughs, virtual home planning?
Beyond anything 360 VR tours are excellent listing tools. They are impressive, fun and engaging. Adding to these important factors are their practical usefulness as they help prospective buyers in two ways. One they provide a unique feel and understanding of a property and two they help them sift through multiple properties quickly without the need for physical viewings. The result will be better qualified buyers and time saved by the agent.
Is there any other relevant information that you think agents/readers may be interested in?
To view an example tour and read about further benefits visit hive360.co.uk or click here
How important are floorplans in helping an estate agent sell a home, and how do they make a difference to the property viewer's experience?
Floorplans are one of the most important aspects of property marketing presentation. The reason for this is that they are definitive rather than pictures that can be perceptive and display clearly the flow and layout of a property in a simple and understandable way.
How do you, as suppliers, demonstrate the value of a floorplan?
We find that the value of a floorplan is more often than not already set by home buyers who have already been browsing properties online prior to a valuation. Therefore by the time we have made an appointment the need has already been established. As suppliers to estate agents we reinforce this to our clients in addition to highlighting statistics and research carried out by Rightmove that strongly indicates that properties with floorplans receive more buyer enquires and those without risk being overlooked.
What ratio of houses for sale use technology above the standard 2D floorplan?
As a company providing multiple technologies to enhance property marketing we find that the ration is dependent on a multitude of factors. These include the home owner’s buy in to any peripheral service demonstrated on a valuation by the agent, the effort taken by the agent to consistently promote a technological service and the type of property. We are finding agents using our new HIVE 360 photographic VR tour service are using them anywhere between 5 and 50% whereas agents using our premium brochure ‘Location Information,’ service use them on 100% of properties as this service is fully automated application.
Why should more agents consider offering 3D floorplans?
We generally find that standard 2D floorplans are more popular than 3D as the layout is clearer however we do allow for 2D floorplans to be integrated into our HIVE 360 photographic VR tour service which means they are used in conjunction with a 360 tour.
To enquire about our services please call 01304 626457 or email bruceadams@hiveeas.co.uk
HIVE's 360 Virtual Tour service has enabled us to stand out from the ever growing number of estate agents and has given us the opportunity to impress our clients with something new and innovative. We can confidently say that it has helped us win several instructions over our competitors and the service HIVE offers has exceeded our expectations.
Jamie Ullmer
We have been extremely impressed with Bruce and his team at Hive. Their technical knowledge and understanding of our Estate Agency needs has only been out-weighed by their drive and desire to deliver "a top notch product", within the time-frames that our business has demanded! "Location Information" is a real USP for Miles & Barr and has not only helped us gain Listings where we may not have, but has also been an invaluable tool for relocating buyers which will surely help us secure future business.
Christin Miles | Partner
East Estate Agency of the Year silver award
We are now fully utilising the HIVE Brochures and they are being really well received by both potential vendors at market appraisals and by our current vendors. None of our competitors is offering anything like it and they help us win business.
Dee Quealy | Director
Having forged a reputation for innovative and forward thinking marketing, ‘Local Information’ was a perfect product for staying one step ahead from our nearest competitors. Our listers report that potential vendors are very impressed and this has had a direct impact on our conversion rates
Hive offer a fantastic product coupled with excellent after sales and ongoing support. This product has allowed us to not only impress clients but improve our conversion and average fee value.
Robert Chamberlain | Area Sales Manager Essex & East Anglia
Being in a market with a shortage of instructions and available stock to sell, Hive Location Information Brochures have given us a instinct advantage with potential vendors in terms of winning a marginal instructions or achieving the right fee. It is also particularly impressive how quick we receive the completed brochures.
I would just like to drop you an email to mention that our Hive brochures are well received by our clients and gives us the edge to be different in providing bespoke information. I must also mention it was a contributory factor in us winning Gold in The Sunday Time Award for Best Estate Agent in the Eats of England (Single Office Category). We hope to see more great market leading innovation from your company.
The Location Information guides have been very successful in helping to win business at the valuation stage. As you know, I was initially uncertain about how effective they would be, but they have proven to be an extremely worthwhile investment for us.
We were excited at the very beginning with the HIVE Location Information product. It adds real value to both vendors and landlords properties in providing in-depth local information and data for the property. Buyers and renters alike love the booklets and on line presentation of the properties and the local amenities and infrastructure. It has also proved an instruction winner and gives us an added advantage over the other agents at valuations.
Joshua Rafter MARLA | Managing Director
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